HR embrace technology to improve employee experience:
Big Data Analytics for Recruitment and Employer Branding:
HR function has continuously adopted to technological disruptions to better employees' working experience within the organization by enhancing HR efficiency. HRMS Software has been the key product enabling HR to efficiently manage employee's life cycle. Technological advances such as Cloud, Mobile, Social Media and Analytics have led to the evolution of HRMS Software. The HRMS software has automated HR operations that has helped HR to concentrate on creating an employee centric organization culture.
Big Data Analytics for Recruitment and Employer Branding:
The trend is moving towards analyzing not only the data collected within the HRMS Software but also the data outside the HRMS using Big Data Analytics. Many organizations are attracting the best talent, increasing job applications and widening their talent pool by managing their employer branding on the social media. This requires analyzing all the comments, reviews, blogs available on Social Media applications such as Facebook, LinkedIn, Twitter, Glassdoor etc.. Imagine the humungous effort and processing power required to sift through these huge reservoirs of unstructured data.
Big Data Analytics provides capabilities to gather, store, process and analyze huge amounts of structured and unstructured data. HR can gain insights about the sentiments out of the opinions and reviews that impact Employer Branding. Big Data can enable HR to efficiently scrutinize the loads of resumes pouring in and explore data in them to segregate the most qualified candidates.
Using Big Data and Analytics to analyze Social Media data for managing employer branding has enabled organizations to increase the number of applications for every position by 234% and at the same time reduce the cost of recruitment to half of the earlier spending.
Integration of Big Data Analytics with HRMS Software:
Fortunately to implement the Big Data Analytics we have Big Data tools available which can make candidate search faster. Open Source tools such as Hadoop Map Reduce are available for large scale data processing. Using R programming tool, Shark and Sharp SQL, Big Data Analytics can be integrated with HRMS Software and provided on Cloud as a service. Having HRMS Software integrated with Big Data Analytics capabilities will enable HR to enhance employee productivity by providing support catering to the needs of individual employee.
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